American government goes everywhere exporting its brand of democracy. The Chinese government wants to do business and make money [with these autocracies] in Asia, Africa, and South America - Lee Kuan Yew
In many ways, American companies take the same approach. They build one product, localize it a bit for the target countries, and try to win big there. However, Chinese companies seem to take a different approach. China utilizes lower labor costs than its American counterparts and builds targeted products for markets. And Temu is the perfect example of that. Temu’s parent company’s flagship product is Pinduoduo. Pinduoduo is designed for the Chinese market. A completely unrelated E-commerce product, Temu is designed for the American market.