Journey of online influencers

Journey of online influencers

The standard journey of influencers Start with podcasting or video blogging (YouTube/TikTok) It is hard to build an audience when you don’t have one Start with interviewing other podcasters/creators to bring yourself to the front of their audience Alternatively, build an audience via engaging (tweet replies) high-value customers or by catching the trending topics Build a one-way connection with your audience via newsletter on email/WhatsApp The goal is to connect directly with your followers and not be dependent on social media algorithms for too long Build a community via Facebook/Slack/Telegram/Circle groups Once you have a critical number of connections, invite them to a community In the initial phase, maintaining and running a community requires work Eventually, the community becomes self-sustaining Monetize Selling branded merchandise Large-ticket affiliates like insurance Paid consultation calls Fan funding (Patreon) for exclusive content access Organizing a Conference

Honey Singh Hip Hop song

The science behind Punjabi singers

Why does Punjab produce so many singers? Even from the nearby Haryana, New Delhi, or Uttar Pradesh, the best singers usually sing in Punjabi. So, why are so many good singers Punjabi speaking? Well, there is an answer. A perfect pitch is the ability to discern sounds that are close (within 6%) in frequencies. Having a more perfect pitch makes you better at singing. Learning a tonal language makes you better at perfect pitch. And Punjabi is the only tonal language of India!

Mobs are Status Games

Unlike an army or a militia, mobs are loosely held groups of individuals. Mobs are held together by some identification (race, ethnicity, shared belief towards a cause, etc.). While an army/militia is more top-down, a mob is bottoms-up in many cases. A mob leader exercises much less control over the mob than an army chief. And that’s why mobs are much more dangerous.

On a bus with an asylum seeker

My flight from Los Angeles to San Francisco was overbooked. There was a generous voucher to take for a volunteer who was willing to take the next flight. The next flight was scheduled for the next day in the morning! I wondered why not take a bus through the California hinterlands instead. So, I volunteered. At the bus station’s waiting area, an Indian-looking man walked towards me. Before I could say something, he asked me in Hindi where I was from. “Haryana”, I replied, assuming he was an Indian. He didn’t recognize it. “That’s beyond west Punjab”, he asked further in Hindi. “Yes”, I replied. ...

Status Symbol

When Sony’s Walkman was expensive, we used them with cheap earphones. Once the music players were cheap, we shifted to more expensive headphones as a status symbol.

Indians and food

One unique aspect of Indian culture is its desire to innovate in culinary. Tomato was first introduced to India in the 16th century. Now, it is an integral part of Indian cooking and is used in ways most others cultures won’t.

Social media and burglar bars

Social media and burglar bars

Houses in many major cities in Latin America have burglar bars. So, is in India. Very few cities in the US have burglar bars.

Double-negative jobs

There are positive jobs and then there are double-negative jobs. Positive jobs when done well increase the revenue of the company. On the other hand, double-negative jobs when done well, prevent the loss of revenue. Consider HR, lawyer, physical/information security personnel, all are double-negative roles. If they do their job well, you won’t notice any harm. It is hard to justify spending on double-negative jobs. They don’t increase the bottom line. The shareholders question the spending. But when they don’t go well, you end up with huge losses.

Celsius vs Fahrenheit

Quick reference for converting Celsius to Fahrenheit and vice versa

Nationality

He is living in Europe. He is an American citizen. His parents are from Mexico. In Europe, he is an American. In America, he is Hispanic/Mexican. In Mexico, he is a Mexican of European descent.