Consumer Internet: why audio can't be as big as photos or videos
Our brain loves distractions, and multitasking gets bored quickly. When we read text or watch a photo, it engages us visually, a video (with audio) engages us even more. The bandwidth of eyes is much larger than the bandwidth of our ears. When we are watching something, it utilizes more bandwidth and hence occupies more of our attention span. Also, given the way our eyes work, we can focus more on the exciting aspect of the visual feed. Compared to that, audio underutilizes our brain’s bandwidth. Further, the unidimensional flow of audio data at a linear speed does not mimic our ability to process it. Contrast forced direct listening with how non-linearly humans read. ...





