When aggregation works and when it doesn't
All consumer internet products are either about consumption, production or both. A blog site is primarily about consumption. A photo transforming app is primarily about production. Social networks are consumption heavy. Good Messaging apps are symmetric. And a grievance collection product like BBB is production heavy. Building aggregation on top of similar products is a well-known strategy. The hard realization to note is that it can succeed only in very specific scenarios....