Startup founders: How not to write an email

Consider this email, And now consider this one, Hi Ashish, You signed up for the Orchard beta not too long ago, and we’re excited to finally send you an invite! ( Just to jog your memory, Orchard helps you make the most of your relationships, keeping you up to date on where you’re spending your time and who you need to catch up with. It’s somewhere between a personal CRM and a todo list for your connections....