The book talks about Martin’s experience as a brand consultant where he tries to expose the subtleties of marketing used by corporations to create or increase demand for their products. Some techniques mentioned in the book are morally questionable. Overall, it’s a great read into at the intersection of psychology and business. I would recommend reading this in conjunction with " Influence: The Psychology of Persuasion".
The book is rated as the best business book by both Bill Gates and Warren Buffett.
The book presents a robust theoretical framework around how good ideas emerged in human history and debunking myths associated with the same. The underlying theme of the book is how coral reefs, big cities, and the worldwide web provide the right platform for innovation. The right platform for innovation provides liquid networks that encourage rapid information sharing, serendipitous encounters, the formation of slow hunches, the exploration of the adjacent possible, and the exaptation of existing solutions for solving seemingly unrelated problems.
The book presents Goldsmith’s experience on what causes the most talented, ambitious, and successful professional to hit a career roadblock. Almost all the professionals which Goldsmith worked with had interpersonal issues of one form of the other which either didn’t matter in the early phases of their career or the professionals were so talented that they progressed despite those issues. Put a comma in the wrong place and the whole sentence is screwed up....
The book is Ben Horowitz’s memoir with a particular focus on his company Opsware and the lessons he learned there.
The book consists of the learnings which the author had while working on his startup IMVU. The book focuses on the concept of validated learning and the build-measure-learn feedback loop. It tries to bring in a systematic approach to measuring the progress of a startup. A startup has a true north, its vision. It employs a strategy that includes a business model, a product roadmap, and a view of partners, competitors, and customers. The product is the result of the strategy. Products constantly change ( engine tuning). Strategy changes occasionally ( pivot). Vision rarely changes. In general management, failure to deliver results is caused by failure to plan or failure to execute. Both are frowned upon. But in the modern economy, both are useful tools for testing new ideas.
The authors are founders of 37Signals. The book talks about how to go about remote work, its advantages and pitfalls. Here are some key takeaways from the book.
The book compares a set of 10 pairs of companies over a timeframe of over 20 years to demonstrate what choices the same companies make to become great. The great ones (10Xers) were not led by visionaries, they were not more innovative, they did not try to move too fast, and they were not luckier ones either.
The Intelligent Investor by Benjamin Graham is considered the bible of investing.
The book is an interesting take on what it takes to attain a happy marriage and why only ~30% of us end up in happy marriages. The book is divided into three sections - what is love, why we fail in the game of love and what can we do differently to succeed at it. The nature of love Why happily ever after is so hard to find In the western world, 50% of marriages end up in divorce, ~10-15% are separated without divorce and ~7% go along with an unhappy marriage which implies only 30% live happily ever after. Being “in love” is equivalent to having a “liking” (fairness, kindness, loyalty) and a “lust” (sexual desire). Post-marriage, liking declines at about 3% annually while lust declines 8% annually (in first 7 years of marriage) => from a long term perspective, it’s better to invest in liking than lust. Children’s fairy-tale belief about love is a beautiful girl falling in for a brave hero and they fall for each other in minutes. This is far from what happens in reality