The book provides a scientific perspective on the history of how humans came to dominate the planet. The book鈥檚 biggest focus is on the three revolutions the cognitive revolution which started 70, 000 years ago; the agricultural revolution which started 12, 000 years ago; and the scientific revolution which started 500 years ago and shaped the destiny of our species and the planet.
The book聽talks about Martin鈥檚 experience as a brand consultant where he聽tries to expose the聽subtleties of marketing used by corporations to create or increase demand for their products. Some聽techniques聽mentioned in the book are morally questionable.聽Overall, it鈥檚 a great read into at the intersection of psychology and business. I would recommend reading this in conjunction with " Influence: The Psychology of Persuasion".
The book is rated聽as the best business book by both Bill Gates and Warren Buffett.
The book presents a robust theoretical framework around how good ideas emerged in human history and debunking myths associated with the same. The underlying theme of the book is how coral reefs, big cities, and the worldwide web provide the right platform for聽innovation. The right platform for innovation provides liquid networks that encourage rapid information sharing, serendipitous encounters, the formation of slow hunches, the exploration of the adjacent possible, and the exaptation of existing solutions for solving seemingly unrelated problems.
The book presents Goldsmith鈥檚 experience on what causes the most talented, ambitious, and successful聽professional to hit a career roadblock. Almost all the professionals which聽Goldsmith worked with had interpersonal issues of one form of the other which either didn鈥檛 matter in the early phases of their career or the professionals were so talented聽that they progressed despite those issues. Put a comma in the wrong place and the whole sentence is screwed up....
The book is Ben Horowitz鈥檚 memoir with a聽particular focus on his company Opsware and the lessons he learned there.
The book聽consists of the learnings which the author had while working on his startup IMVU. The book focuses on the concept of validated learning and the build-measure-learn feedback loop. It tries to bring in a systematic approach to measuring the progress of a startup. A startup has a true north, its聽vision. It employs a strategy that聽includes a business model, a product roadmap, and a view of partners, competitors, and customers. The product is the result of the strategy. Products constantly change ( engine tuning). Strategy changes occasionally ( pivot). Vision rarely changes. In general management, failure to deliver results is caused by failure to plan or failure to execute. Both are frowned upon. But in the modern economy, both are useful tools for testing new ideas.
The authors are founders of 37Signals. The book聽talks about how to go about remote work, its advantages and pitfalls. Here are some key takeaways from the book.
The book compares a set of 10 pairs of companies over a timeframe of over 20 years to demonstrate what choices the same companies make to become great. The great ones (10Xers) were not led by visionaries, they were not more innovative, they did not try to move too fast, and they were not luckier ones either.
The Intelligent Investor聽by Benjamin Graham is considered the bible聽of investing.