Book summary: Brandwashed by Martin Lindstorm

The book talks about Martin’s experience as a brand consultant where he tries to expose the subtleties of marketing used by corporations to create or increase demand for their products. Some techniques mentioned in the book are morally questionable. Overall, it’s a great read into at the intersection of psychology and business. I would recommend reading this in conjunction with “Influence: … Continue reading Book summary: Brandwashed by Martin Lindstorm